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The ‘No Fluff’ Guide To Paid Media Planning For Q4 2023

Now is the time to get your ducks in a row with profitability. A decent paid media agency should be asking you what your business can afford to spend to acquire a customer, what’s the breakeven point, what would be a loss, if you benefit from customer lifetime value and so on. Knowing this, a campaign ROAS or CPA target can be constructed that will ensure an acceptable return for your business.