December 2023

more revenue from a lower ROAS google ads

A simple guide to managing Target ROAS bidding strategies

It’s never been more important to understand how your target return on ad spend (tROAS) changes to automated bidding strategies impact campaign performance.

Your decisions can be make or break for your business!

Set your target too high, and your campaign won’t fire, causing you to miss out on much-needed revenue.

Set your tROAS too low, and your ad spend will go through the roof, leaving you with empty pockets and a very disgruntled Finance Director.

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