campaign return on ad spend targets

Balancing short-term profitability and long-term business goals

Return-on-ad-spend (ROAS) has long been used as a measure of campaign performance and profitability when it comes to PPC and paid social.

The ROAS number in isolation is never a measurement of success or failure. What ROAS means in terms of actual profitability is what the vast majority of advertisers should consider.