January 2024

Google Ads ROAS drivers

How to calculate ROAS – A guide for small to medium businesses

Having profitable customer acquisition is essential in driving growth that’s sustainable and scalable for small to medium businesses.

Being able to calculate what a profitable return on ad spend (ROAS) is for your business will enable you to input the right targets in your Google Ads campaign to allow machine learning to optimise for the correct outputs — those that align with your business goals.

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