lead volume

Lead volume

Cost-per-lead

Since working with us

The Certified Partner Program supports health businesses around the world with industry-leading testing, fully accredited laboratories and follow-up advice and education to lead your clients on the path to a happier and healthier life.

Overview

The client had previously tried to generate leads with a specialist B2B prospecting agency. Whilst they saw some leads, the qualification level was low and they didn’t gain any commercial opportunities.

As the offering is relevant to many practitioners, however, is a new concept, search demand was low so we would have to take a more demand generation approach.

Things we identified:

We segmented the client’s ideal customer persona into themes. This meant that we could tailor messaging to the individuals pain points or aspirations.

Starting initially with Linkedin ads, we could see plenty of relevant lead opportunities based on job title and sector. This meant we could ensure the qualification level of the user that ads were shown to and that would be submitting enquiries.

Linkedin is a high cost channel so we created highly converting, mobile responsive custom landing pages for the offering. This meant that we could offset any loss of expenditure through increasing conversion rate, allowing for better scalability on the campaign side.

Changes we made:

We saw qualified leads immediately through Linkedin which allowed us to expand our activity for further volume.

Moving to Meta, we were able to prospect the same target persona and qualification level at a CPA of -86% lower acquisition cost.

We’re driving a consistent and qualified pipeline across the UK and US market, which is allowing the client to scale up their operation to meet the opportunity that we have created.

The momentum we created:

"As a new proposition, we need to ensure what we’re spending is being used effectively.

We could see the impact of ProfitSpring’s activity immediately and we felt it in the business.

As a result of the lead pipeline, we’ve had to hire more account managers to meet the demand that we have for our offering.

Communications and reporting have been commercially focussed and clear so I couldn’t be happier."

Certified Partner Program

Revenue

Return-on-ad-spend

Aqua Training Bag is the world’s leading heavy punch bag. It is the perfect training tool for boxers, trainers, professional fighters, and everyday fitness enthusiasts. By utilising water in place of sand, Aqua Punching Bags provide a number of unique benefits.

Overview:

The brand was acquired by new owners in January 2024. Historically, activity was in place for key channels with mixed results.

Activity wasn’t segmented by the variance in product price, this meant that it wasn’t possible to control acquisition costs in-line with business goals.

We started by reaching the highest intent users first. This meant focusing on Google search and Amazon. Ensuring the brand was present here meant that in-market demand was captured which leads to the highest cost-efficiency.

Restructuring campaigns by average order value and top sellers, meant that acquisition costs and budgets could be scaled in a way that was commercially viable.

Once we saw viability we began to introduce additional activity via Meta and Microsoft to increase sales volume further, whilst retaining viable profitability levels.

Our strategy saw an uplift in revenue of +50.20%.

Focussing spend onto the right products, alongside other account optimisations led to a increase in return-on-ad-spend of +17.11% across the same average order value.

We have a robust and growing sales engine driving acquisition in the core market of the US.

We’re now running activity and seeing viability in new markets such as Canada, as we continue to help the client scale.

"With our recent acquisition of the brand, we were keen to see sales volume increase but most importantly maintain a level of return that was viable so that we could begin to recoup our investment.

The ProfitSpring team has outperformed both in terms of sales volume and return across both of our core acquisition channels.

They’re now helping us move into new geographic markets and looking at opportunities for other brands which we’re looking to add to our portfolio."

Aqua Training Bag

Lead conversion rate

Increase in conversion rate

Decrease in Cost-Per-Acquisition

Bluechain is a software startup that brings control, flexibility and security to billing & payments - helping you to boost your business' cash flow, reduce admin and focus on growing your business.

As a new solution to the market, potential users whilst they have a need for the solution, are unlikely to know that the service is available.

This meant that search volume was very low and hard to capture in a high performing channel like paid search. Therefore, a demand generation strategy was the most effective route to market.

Our strategy consisted of engaging, educational creative across different platforms, to drive new user acquisition.

We rolled out a comprehensive Meta ads strategy, targeting small business owners and those with an affinity to AMEX. This enabled us to reach those who we knew were likely to have the pain points or would like the benefits of Bluechain’s solution.

Through creative testing on ads we identified that the biggest jumps in performance would come from optimising the landing page and sign up process.

We wireframed to create a high performing landing page for ads activity. This enabled us to increase budgets whilst maintaining a viable level of commercial performance.

We also analysed the user experience of the sign up process, identifying opportunities to increase efficiency of sign up through to active users.

We exceeded the KPIs given and created a scalable acquisition model for Bluechain to grow with.

We increased the conversion rate of new user acquisition by 50%.

Through optimising ad creative and the post-click experience, we also reduced cost-per-acquisition by 65%.

We’re now looking at supporting channels and opportunities to help scale the business further.

"We're achieving a cost-per-acquisition of half of what we were initially hoping to target. That's enabled us to continue to invest and scale up our business with confidence.

We know why it's working, when it is, and why it's not when it isn't, which is hard to find in other agencies."

Bluechain

New business revenue

Google Ads new business sales volume

Google Ads new business revenue

Starpeak is a specialist insurance distributor across niche markets and businesses such as pet business insurance, event insurance and sports travel insurance. They consist of three established brands known for being experts in unique products called Protectivity, Sports Cover and a Les Mills Partner with 100,000 policyholders across the group.

Whilst account performance was at an acceptable level, we identified that the Google Ads bidding strategies weren't aligned to the broader business goals that Starpeak had.

With a focus needing to be on new business revenue, existing strategies were focussing on a target cost-per-acquisition which is a much shorter term approach.

Enabling the algorithm to consider deal size and revenue means that ad spend and bidding in the auction can be aligned to the objectives of generating the highest return more effectively.

Getting this structure in place would allow spend to be utilised more effectively but also means that as budget is scaled, commercial viability remains.

We took a phased approach of introducing new bidding strategies and managing in targets. This was essential to ensure that large, radical changes didn't disrupt the commercial performance for the client.

Once we had successfully implemented new bidding strategies, we experimented with landing page optimisations to make the messaging clear and concise, to improve the user journey.

Across Jan-Apr 2024, Google Ads saw a +66% increase in new business sales volume, and +81% increase in new business revenue YoY.

Through increasing conversion rates with optimised landing pages, the brand is now in a strong position to expand out to secondary volume driving channels such as Meta.

Landing page conversion rates being higher, will offset the often lower buying propensity of a user who is targeted via paid social.

"We worked with ProfitSpring to ensure that our account structure in Google Ads was optimally aligned to our business goal of optimising for new business sales and revenue.

Following the strategy being implemented, across Jan-Apr 2024 we’ve seen a huge +66% increase in new business sales volume and +81% increase in new business revenue YoY.

ProfitSpring working with our in-house team continues to deliver high performance as we begin to look at new markets and channels to acquire customers.”

Testimonial

Starpeak

Revenue increase

Decreased in Cost-Per-Acquisition

Increase in Revenue

Made4Fighters has been the leading online specialist retailer of Combat Sports clothing, equipment and accessories in the UK since 2007. Initially finding their roots in the Boxing & MMA markets, in recent years they have expanded their offering to include a vast range of products for all martial arts and fitness disciplines

With campaigns segmented by device type and using manual bidding strategies, the Google Ads account structure was outdated, and not aligned to commercial performance.

On the shopping side, as commonly is seen, lower value products were taking a high percentage of spend and whilst converting, deflating the potential return, due to starving higher value, popular products from being served.

Meta activity wasn't in-play which was missing a huge opportunity given the sector and how visually appealing many of the brands and associated content is. 

We restructured the core of the Google Ads account based on margin groupings. This allowed us to implement a target return-on-ad-spend that would be viable for the client.

High volume brands which drive a significant proportion of the businesses revenue were broken out to ensure that budget was always available.

Adding remarketing and prospecting via Meta, alongside seasonal push campaigns, captured additional demand for those who were in-market but hadn't searched via Google or where we weren't present.

Our activity saw a +222% increase in revenue YoY with a -18.96% decrease in cost-per-acquisition.

The structure that's now in place enables us to scale budget whilst maintaining profitability for the client.

Having core activity in a solid place means that we're able to focus on proactive opportunities for the client such as identifying competitor pricing and website optimisations.

With search established, we're able to continue to build out the demand generative side via paid social, opening up further revenue opportunity.

"Previously we were working with a large national agency and performance was dwindling. Since working together, we have seen profitability drastically increase whilst also seeing volume of sales increase significantly at the same time. ProfitSpring is proactive in tailoring campaigns to meet our specific needs and has exceeded targets, as a result, has become a key partner in our strategic planning."

Made 4 Fighters

I’ve been advertising for over 10 years. During that time, I've taken numerous businesses from zero to million pound annual run rates via ads.

My approach to advertising is commercials first. Build from the ground up, what can a client afford to spend to acquire a customer and where is that most likely to be achieved.

I take a systematic approach to growth. I identify where the blockers are, fix them and then increase investment. This often takes us into the realms of tweaking proposition, messaging and looking at international market opportunities.

My knowledge extends far past campaign side advertising into bespoke development solutions, broader commercial understanding and attribution. This helps to close the loop on campaign side challenges and opportunities.

I’ve spoken at leading international conferences such as 

 and was voted a “The Top 50 Most Influential PPC Expert” by 

Byron Marr

“Byron is so rewarding to work with. He brings energy, focus and application to achieving the best outcomes for his clients, team and agency.

He really listens, loves to learn and to challenge the status quo. He cares about his team and constantly looks for ways to develop their potential and his own.

He is his own man, does what he says he going to do and says thank you for a job well done.”

My last “working for” was as the youngest M.D in the Caudwell group, a group of 6000 staff with T/O of £3 billion + at the age of 30 and I can assure you I wasn’t really good enough at the time although thought I was! From here I catapulted myself into my own enterprises and the real learning began.

Today with multiple businesses, corporate finance deals, PE experience, acquisitions, international businesses and above all else many stellar management teams developed. I now chair/NED and invest my time in building great teams and in turn fantastic businesses in any sector anywhere.

My journey is always about PEOPLE, working alongside the very best to learn, hone skills, knowledge and latterly recruiting and inspiring the best in all of my business dealings, I aligned myself with brilliant UK entrepreneurs who built business empires from scratch to billion pound enterprises and squeezed their heads being privileged to learn amazing skills and knowledge for my future.

Marcus Richardson

“Marcus has a distorted view on reality where anything is possible and without that many teams and individuals including myself would not be where they are or where they thought they could be!”

I’ve been working in paid media for 7 years, focusing on Google Ads & Meta Ads. I manage six-figure monthly spends and drive high growth for both b2b and eCommerce clients.

I’m highly experienced in post-click analysis. Finding out what happens when a user visits the site and ultimately making the high value changes that allow acquisition to scale. This adds huge value to a business as the opportunities often benefit all marketing channels.

I thrive working with scale-up businesses that are ambitious and willing to experiment to fuel profitable growth.

Having studied Marketing and Psychology, I can bring broader topics into the conversation to develop a killer strategy that grabs the customer's attention and fuels growth.

Mike Johnson

“I’ve worked with Mike for over 4 years and he’s not only helped grow our business but also grown our marketing team’s knowledge of digital. He focuses on the areas that will have an impact on performance and breaks this down on calls in an understandable way. We always leave our catch up calls with clear next steps and a better understanding of how our campaigns are performing with complete transparency.”

I've been working in paid media for 4 years, during which I've managed six-figure budgets for major brands.

Managing key accounts, I’ve delivered significant commercial growth and performance, whilst also building great relationships with my clients along the journey.

Having worked in digital for six years in total, I love to blend my creative side with the data in the campaigns, focusing on the “why” behind a user’s journey to unlock additional performance.

I enjoy working with businesses that love to test new ideas and have an eagerness to grow.

Lauren Bell

“It’s been a pleasure working with Lauren on our paid media, her eagerness to bring new ideas to our business, as well as dedication to understand our customers and market has helped to deliver real value from our campaigns”

With 3 years experience in paid media and 4.5 years in marketing overall I love to create campaigns that drive a real-world impact!

Having spent a number of years as the account lead on large spending brands, in the US market across both eCommerce and b2b lead generation, I enjoy seeing clients go on a high-growth journey.

I’m always happy to get stuck in to help a client grow and succeed. Whether it means, making assets to get a campaign driving sales to capture a time sensitive opportunity or working with the sales team to make sure our leads are closing into won deals.

Having a degree in psychology helps me to get behind ‘the why’ of a client’s customers which can lead to positive changes to messaging and website user experience.

Chloe Webster

“I had the pleasure of collaborating with Chloe and I can confidently say that her expertise and dedication significantly contributed to our success. Chloe demonstrated an impressive understanding of paid media strategies, platforms, and analytics, which were instrumental in optimising our campaigns for maximum ROI.”

Our team brings together industry leading paid media skill with decades of knowledge and experience in business creation, acquisition and sale.

Meet your growth team.

Grab a coffee, take five, and delve into opinion pieces, tips, and guides developed by the paid media team here at ProfitSpring.

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Join a team where you can build your skills in broader business and commercial understanding.

We want more for you than marketing.

Like with our clients, we want to give you all of the fundamentals you need to be successful and grow with us.

Getting paid your worth isn’t a perk, it’s a hygiene factor.

We want our staff to be aligned to our growth. We offer quarterly team bonus based on performance along with commission for bringing in new opportunities and more.

As we support on the surrounding elements of commerciality, this gives opportunity to learn and progress outside of paid media.

Work from where you get the best outputs from.

Stop hitting glass ceilings and take control of your career.

As a paid media consultant, you will be responsible for growing the client’s business, profitably via ads. You will take ownership and accountability for this and bring your enthusiasm to their growth journey.

Paid Media Consultant (UK based)

Paid Media Consultant (US based)

Accelerate your career, get rewarded based on performance, get exposure to more than just marketing - realise your full potential.

Before diving into the checklist, let’s briefly explore why migrating from WooCommerce to Shopify could be advantageous for your business:

 Shopify is known for its superior performance and scalability, making it a great choice for growing businesses. The Shopify checkout process can perform up to 36% better than competitors. Therefore, it’s one less area to worry about meaning you can focus on optimising the rest of the user journey.

 From a marketers perspective, Shopify makes everything so easy to work with from integrations to reporting. Their intuitive interface simplifies store management, even for non-technical users.

 With built-in security features and reliable hosting, Shopify ensures your store remains secure and operational. How many times can you think of issues on Woocommerce websites?

 Shopify offers a wide range of integrated features and apps, enhancing functionality without needing extensive custom development. For example, Google & Meta have apps which take 5 minutes to set up then tracking, product syncing and everything needed is taken care of.If you can’t already tell, we’re huge advocates for Shopify and the world would be a better place if more businesses made the shift from Woocommerce to Shopify.

Firstly why Move from WooCommerce to Shopify?

Assess if new branding is required, especially for images, callouts, and structured snippets. Brief the designers as early as possible so they can fit your requirements in while they do similar work with different dimensions for the website, socials, etc.

Ensure all messaging aligns with your brand identity. A messaging document is useful to outline old messaging vs the new website and getting that across to users within ads.

Images and Messaging

Update site links at both the account and campaign levels.

Replicate top-performing bespoke landing pages or at least plan where to redirect traffic.

Check and update all URLs to avoid broken links, including product pages.

Bonus - Domain migrations can be an issue, make sure the DNS hosting change doesn’t impact any other websites (other countries or sub-domains). This one isn’t necessarily a paid media element but you could make yourself a hero by spotting this.

URLs

Connect Shopify with Meta and Google through appropriate apps.

Accounts Linked

Implement Google Tag Manager (GTM) for any additional tracking requirements.

Ensure Google Analytics 4 (GA4) is set up.

Verify multiple tracking methods in Google Ads. We import GA4 goals and use the Shopify integration as back ups, then hard code tracking on the checkout to ensure it’s as robust as possible.

Ensure tracking for Microsoft Ads, Meta, and TikTok is configured.

Add secondary tracking metrics like 'add to basket rate' and 'begin checkout rate' to troubleshoot future performance changes.

Tracking

Check the home page, key product pages, and category pages for errors.

Test the buying journey, including adding items to the basket, viewing the basket, and checking out. Ensure the process is seamless.

User Journey

Update remarketing audiences and their definitions.

Integrate customer lists through Klaviyo.

Audiences

Export and store the product feed as a backup.

Prepare a new feed for the new website, ensuring all GTINs and important information are included.

Line up new products so they’re ready to launch.

Google Merchant Center (GMC) Product Feed:

Compare site speed before and after the migration using one of the page speed insight tools available.

Export landing page data from GAds to compare landing page experience on core keywords.

Evaluate conversion rates on core campaigns, ad groups, and keywords before and after the migration. This should provide useful insights into areas that need improving once the new site is launched.

By following this checklist, you can give yourself the best chance of a seamless transition from WooCommerce to Shopify, minimising disruptions and maximising performance.

Benchmark Performance

Migrating your website from WooCommerce to Shopify can be an exciting yet challenging task. 

The shift offers numerous benefits, such as improved performance, scalability, and user experience.

To ensure a smooth transition, it’s crucial to have a comprehensive checklist in place, especially for your paid media campaigns. 

Here’s a detailed guide to help you navigate this process efficiently.


Migrating your website from WooCommerce to Shopify can be an exciting yet challenging task. The shift offers numerous benefits, such as improved performance, scalability, and user experience.To ensure a smooth transition, it’s crucial to have a comprehensive checklist in place, especially for your paid media campaigns. 


Paid Media Website Migration Checklist - WooCommerce to Shopify

Paid Media Website Migration Checklist from WooCommerce to Shopify

Campaign side changes can drive more performance but when it comes to formats like pMax and Shopping are the bigger wins elsewhere?

By ensuring your product titles and descriptions are accurate and rich in relevant keywords, you significantly increase the likelihood of your products appearing.

With users only seeing a short snippet of the title, it's crucial that it accurately reflects what they are searching for. A simple and effective structure for your product titles might be:

Accurate & Keyword-Rich Product Titles and Descriptions

One critical aspect often overlooked is the Merchant Center feed. When running Google Ads Shopping or Performance Max campaigns, optimising your Merchant Center data is essential to ensure products are shown to the most relevant users.

Maximise your personal ROI.

We want more for you than marketing.

Stop hitting glass ceilings and take control of your career.

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Bonus

Paid Media Consultant (UK based)

Paid Media Consultant (US based)

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Paid Media Website Migration Checklist from WooCommerce to Shopify

How Often Do You Look At Your Google Merchant Centre Feed?

The Best ROAS Calculator for eCommerce businesses