Unlock Untapped Potential with A Leading Bing Ads Agency

Our most successful clients invest a minimum of £10,000 per month in ad spend. This allows us to effectively test different campaign strategies and generate meaningful data for optimization. However, the exact budget recommendation depends on your industry, competition, and business goals.

Bing campaigns can yield immediate visibility and traffic once launched. However, optimal performance and return on investment (ROI) typically require ongoing optimization over several weeks, we typically recommend a 3-month period to properly optimize campaigns and achieve stable performance. This timeline allows us to gather sufficient data, test various ad variations and audiences, and make strategic adjustments to your campaigns.

No, Bing Ads and Google Ads are not the same, although they share many similarities. Both are pay-per-click (PPC) advertising platforms that allow you to display ads on search engine results pages. However, there are key differences: Google Ads places ads on Google Search, YouTube, and Google’s vast Display Network. Bing Ads, now part of Microsoft Advertising, places ads across the Microsoft Search Network, which includes Bing, Yahoo, and AOL. Bing Ads often reach a different audience, typically older, more affluent users who may prefer Microsoft products. Bing Ads can offer lower cost-per-click (CPC) due to less competition compared to Google Ads, making it a valuable, overlooked channel for certain businesses.

Our approach is fundamentally different because we start by understanding your profit margins and business model before launching any campaigns.

We measure success through multiple metrics including Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Conversion Rate, Revenue Growth, and Profit Margins. However, we don't just track numbers – we work with you to establish clear KPIs based on your specific business objectives. Our focus is always on how these metrics translate into real business growth and profitability for your company.