Unlock Untapped Potential with A Leading Bing Ads Agency

Maximize your business growth and leverage an overlooked advertising channel with our tailored Bing Ads strategies.

+14.8%

Marketing exists to
drive sales & profit

A well-executed Microsoft Ads strategy can be the key to unlocking additional growth.

While many businesses focus exclusively on Google Ads, advertising on Bing offers a unique opportunity to reach a valuable, often less competitive audience.

Our commercially driven campaigns help you capture this untapped market and scale your business efficiently.

Microsoft Ads ROAS Calculator

Evaluate the profitability of your Bing Ads campaigns and discover benchmarks for optimal return.

  • Discover your break-even and minimum suggested return.
  • Remove the complexity around what is viable for your business.
  • Free to use and recalculate multiple times.
Get your results
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Bing Ads Campaigns as part of our One Growth Service

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Understand

We analyze your P&L, conduct thorough keyword research, and review Bing Ads analytics to craft a data-driven strategy tailored to your business.

  • P&L analysis
  • Keyword research & competitor analysis
  • Microsoft clarity implementation and anlysis
  • Proposition & message refinement
  • User experience (UX) analysis
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Enable

We set up and refine your Bing Ads campaigns, targeting high-intent users ready to convert.

  • Campaign strategy & setup
  • Ad copy & creative optimisation
  • Landing page development & testing
  • Conversion rate optimization
  • Comprehensive Bing advertising (Search, Display, Shopping)
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Scale

As your Bing Ads campaigns deliver results, we explore scalable opportunities across new markets and ad types.

  • Discovering new product opportunities
  • Cross-channel insights
  • International expansion
  • Exploring new ad formats
  • Boosting average order value

Our global tech partners

Google PartnerMeta Microsoft AdvertisingReviews IOAmazon Ads PartnerShopify Partners Unbounce

What's the benefit?

It's repeatable…
It's scalable…

…once we’ve established performance you can expect to see repeatable levels of qualified leads and sales - no more silver bullet strategies.

…once it's returning profits you can increase investment without needing to think about the risks.

We drive measurable results on Bing for clients who:

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Are able to invest at least £10k per month into ads

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Have a minimum monthly turnover of £60k or are a correctly capitalised startup

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Recognise that growth often requires pruning to blossom long-term

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Have web development resource to action improvements

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Operationally can nurture the growth we'll drive

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Our main point of contact will be head of, director, owner, CEO

Do you tick these boxes?

Why Choose ProfitSpring for Bing Ads Management?

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Commercial underpinning

We start from the ground up, by understanding your margins and growth plan, so, we know what profitable acquisition actually looks like for your business.

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Market & customer research

We research the market you are in to see who your competitors are, what they are doing well and what they aren't. This can highlight new commercial opportunities.

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Paid media campaign rollout

Campaigns are rolled out across all relevant PPC & paid social channels, first and foremost, reaching those who are most likely to buy your products to deliver the best return.

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Refinement of proposition

Using analytics and data from real customers, we support you in improving the website experience and messaging to ensure that there is optimal efficiency across all channels.

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Expansion & Scaling

Once we've completed the journey in your core market or territory, we find viable opportunities for you in new marketplaces and on a global scale.

The ProfitSpring Advantage

Expertise

Our team is comprised of ppc professionals with extensive cross-industry experience.

Transparency

Clear, straightforward pricing with a focus on ROI.

Results-Driven

Data-centric strategies to meet KPIs and drive long-term business goals.

Proven Track Record

Millions in ROI generated for clients worldwide.

Bing Ads FAQ's

Can't find the answer?
Our most successful clients invest a minimum of £10,000 per month in ad spend. This allows us to effectively test different campaign strategies and generate meaningful data for optimization. However, the exact budget recommendation depends on your industry, competition, and business goals.
Bing campaigns can yield immediate visibility and traffic once launched. However, optimal performance and return on investment (ROI) typically require ongoing optimization over several weeks, we typically recommend a 3-month period to properly optimize campaigns and achieve stable performance. This timeline allows us to gather sufficient data, test various ad variations and audiences, and make strategic adjustments to your campaigns.
No, Bing Ads and Google Ads are not the same, although they share many similarities. Both are pay-per-click (PPC) advertising platforms that allow you to display ads on search engine results pages. However, there are key differences: Google Ads places ads on Google Search, YouTube, and Google’s vast Display Network. Bing Ads, now part of Microsoft Advertising, places ads across the Microsoft Search Network, which includes Bing, Yahoo, and AOL. Bing Ads often reach a different audience, typically older, more affluent users who may prefer Microsoft products. Bing Ads can offer lower cost-per-click (CPC) due to less competition compared to Google Ads, making it a valuable, overlooked channel for certain businesses.
Our approach is fundamentally different because we start by understanding your profit margins and business model before launching any campaigns.
We measure success through multiple metrics including Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Conversion Rate, Revenue Growth, and Profit Margins. However, we don't just track numbers – we work with you to establish clear KPIs based on your specific business objectives. Our focus is always on how these metrics translate into real business growth and profitability for your company.