Bluechain

Overview:

Bluechain is a software startup that brings control, flexibility and security to billing & payments - helping you to boost your business' cash flow, reduce admin and focus on growing your business.

Things we identified:

As a new solution to the market, potential users whilst they have a need for the solution, are unlikely to know that the service is available.

This meant that search volume was very low and hard to capture in a high performing channel like paid search. Therefore, a demand generation strategy was the most effective route to market.

Our strategy consisted of engaging, educational creative across different platforms, to drive new user acquisition.

Changes we made:

We rolled out a comprehensive Meta ads strategy, targeting small business owners and those with an affinity to AMEX. This enabled us to reach those who we knew were likely to have the pain points or would like the benefits of Bluechain’s solution.

Through creative testing on ads we identified that the biggest jumps in performance would come from optimising the landing page and sign up process.

We wireframed to create a high performing landing page for ads activity. This enabled us to increase budgets whilst maintaining a viable level of commercial performance.

We also analysed the user experience of the sign up process, identifying opportunities to increase efficiency of sign up through to active users.

The momentum we created:

We exceeded the KPIs given and created a scalable acquisition model for Bluechain to grow with.

We increased the conversion rate of new user acquisition by 50%.

Through optimising ad creative and the post-click experience, we also reduced cost-per-acquisition by 65%.

We’re now looking at supporting channels and opportunities to help scale the business further.