Acquire Profitable Leads With A B2B PPC Agency

We specialize in creating profitable B2B customer acquisition via targeted PPC campaigns that scale your business.

+14.8%

Marketing should drive
measurable profit and sales.

A well-executed B2B PPC strategy can transform your lead generation efforts.

Invest in campaigns focused on high-intent decision-makers, designed to reach the right audience and deliver qualified leads.

Our B2B expertise ensures every click brings value beyond just traffic.

B2B Ad Profitability Calculator

Find out if your current PPC campaigns are profitable and where your return targets should be.

  • Discover your break-even and minimum suggested return.
  • Remove the complexity around what is viable for your business.
  • Free to use and recalculate multiple times.
Get your results
Loading...

Our B2B PPC Services as Part of One Growth Service

Understand icon

Understand

We analyze your P&L, conduct comprehensive keyword research, and audit your current PPC performance to develop a tailored strategy for B2B clients.

  • P&L & Margin Analysis
  • Deep Keyword & Competitor Analysis
  • PPC Audit & Analytics Review
  • Message Refinement & Positioning
  • UX Analysis
Enable icon

Enable

We launch and continually refine B2B PPC campaigns focused on lead generation and high-intent audiences.

  • Campaign Strategy & Setup
  • Ad Copy & Creative Testing
  • Landing Page Optimization
  • Conversion Rate Optimization (CRO)
  • A/B Testing
  • Comprehensive B2B Ad Formats (Search, Display, LinkedIn, Remarketing)
Scale icon

Scale

As campaigns deliver results, we identify opportunities to scale lead generation across new markets and formats.

  • Expanding into New Segments
  • Cross-Channel Integration
  • Geographic Expansion
  • Exploring New Ad Formats
  • Increasing Lead Quality & Quantity

Our global tech partners

Google PartnerMeta Microsoft AdvertisingReviews IOAmazon Ads PartnerShopify Partners Unbounce

What's the benefit?

It's repeatable…
It's scalable…

…once we’ve established performance you can expect to see repeatable levels of qualified leads and sales - no more silver bullet strategies.

…once it's returning profits you can increase investment without needing to think about the risks.

We achieve the best results for B2B clients who:

Slide Image

Are able to invest at least £10k per month into ads

Slide Image

Have a minimum monthly turnover of £60k or are a correctly capitalised startup

Slide Image

Recognise that growth often requires pruning to blossom long-term

Slide Image

Have web development resource to action improvements

Slide Image

Operationally can nurture the growth we'll drive

Slide Image

Our main point of contact will be head of, director, owner, CEO

Do you tick these boxes?

What Sets Us Apart from Other Lead Gen Agencies?

Picture of the author

Commercial underpinning

We start from the ground up, by understanding your margins and growth plan, so, we know what profitable acquisition actually looks like for your business.

Picture of the author

Market & customer research

We research the market you are in to see who your competitors are, what they are doing well and what they aren't. This can highlight new commercial opportunities.

Picture of the author

Paid media campaign rollout

Campaigns are rolled out across all relevant PPC & paid social channels, first and foremost, reaching those who are most likely to buy your products to deliver the best return.

Picture of the author

Refinement of proposition

Using analytics and data from real customers, we support you in improving the website experience and messaging to ensure that there is optimal efficiency across all channels.

Picture of the author

Expansion & Scaling

Once we've completed the journey in your core market or territory, we find viable opportunities for you in new marketplaces and on a global scale.

The ProfitSpring Advantage

B2B Expertise

Specialists in lead generation and B2B marketing with a track record of success.

Transparency

Clear pricing focused on maximizing your ROI.

Results-Oriented Approach

Data-driven strategies aligned with your business objectives.

Proven Success

Generating millions in ROI for clients across various B2B sectors.

B2B PPC FAQ's

Can't find the answer?
Our most successful clients invest a minimum of £10,000 per month in ad spend. This allows us to effectively test different campaign strategies and generate meaningful data for optimization. However, the exact budget recommendation depends on your industry, competition, and business goals.
Paid search campaigns can yield immediate visibility and traffic once launched. However, optimal performance and return on investment (ROI) typically require ongoing optimization over several weeks, we typically recommend a 3-month period to properly optimize campaigns and achieve stable performance. This timeline allows us to gather sufficient data, test various ad variations and audiences, and make strategic adjustments to your campaigns.
Our approach is fundamentally different because we start by understanding your profit margins and business model before launching any campaigns.
We measure success through multiple metrics including Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Conversion Rate, Revenue Growth, and Profit Margins. However, we don't just track numbers – we work with you to establish clear KPIs based on your specific business objectives. Our focus is always on how these metrics translate into real business growth and profitability for your company.