We're A Premier SaaS PPC Agency

We create high-performance PPC campaigns tailored for Software companies, designed to drive sign-ups, boost subscriptions, and scale growth.

+14.8%

Marketing exists to
drive profit & sales

The Software-as-a-service landscape is competitive, and customer acquisition requires precision. A well-executed PPC strategy can generate high-quality leads and fuel growth.

Our SaaS PPC agency specializes in managing campaigns that deliver measurable results.

From targeting the right audiences to maximizing your customer lifetime value (LTV), we ensure your ad spend generates sustainable, scalable growth.

SaaS PPC ROI Calculator

Find out if your products PPC campaigns are profitable and discover where your targets should be.

  • Discover your break-even and minimum suggested return.
  • Remove the complexity around what is viable for your business.
  • Free to use and recalculate multiple times.
Get your results
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SaaS PPC Management Services as Part of Our Growth Service

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Understand

We begin by analyzing your SaaS product, target audience, and competitive landscape to build a data-driven PPC strategy.

  • P&L & CAC Analysis
  • Keyword Research & Competitor Insights
  • Campaign Audit
  • Funnel Analysis
  • Ad Messaging & Positioning
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Enable

We set up and manage PPC campaigns designed to attract qualified leads, increase trial sign-ups, and convert paying subscribers.

  • Campaign Strategy & Setup
  • Ad Copy & Creative Optimization
  • Landing Page Optimization
  • A/B Testing
  • Lead Quality Focus
  • Custom Campaign Segmentation
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Scale

Once campaigns deliver results, we identify opportunities to scale lead generation and grow your subscription base.

  • Expanding Into New Markets
  • Cross-Channel Integration
  • Retargeting & Upselling
  • Cross-Channel Insights
  • Boosting Customer Lifetime Value (LTV)

Our global tech partners

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What's the benefit?

It's repeatable…
It's scalable…

…once we’ve established performance you can expect to see repeatable levels of qualified leads and sales - no more silver bullet strategies.

…once it's returning profits you can increase investment without needing to think about the risks.

Who Thrives with Our SaaS PPC Services?

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Are able to invest at least £10k per month into ads

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Have a minimum monthly turnover of £60k or are a correctly capitalised startup

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Recognise that growth often requires pruning to blossom long-term

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Have web development resource to action improvements

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Operationally can nurture the growth we'll drive

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Our main point of contact will be head of, director, owner, CEO

Do you tick these boxes?

What Sets Us Apart from Other SaaS PPC Agencies?

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Commercial underpinning

We start from the ground up, by understanding your margins and growth plan, so, we know what profitable acquisition actually looks like for your business.

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Market & customer research

We research the market you are in to see who your competitors are, what they are doing well and what they aren't. This can highlight new commercial opportunities.

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Paid media campaign rollout

Campaigns are rolled out across all relevant PPC & paid social channels, first and foremost, reaching those who are most likely to buy your products to deliver the best return.

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Refinement of proposition

Using analytics and data from real customers, we support you in improving the website experience and messaging to ensure that there is optimal efficiency across all channels.

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Expansion & Scaling

Once we've completed the journey in your core market or territory, we find viable opportunities for you in new marketplaces and on a global scale.

The ProfitSpring Advantage

SaaS PPC Experts

Specialists in subscription models and scalable PPC strategies.

Transparent Pricing

Clear, straightforward pricing with no hidden fees.

Results Driven Approach

Data-backed strategies designed to maximize ROI.

Proven Success

Helping SaaS companies drive leads, increase subscriptions, and grow sustainably.

SaaS PPC Frequently Asked Questions

Can't find the answer?
Our most successful clients invest a minimum of £10,000 per month in ad spend. This allows us to effectively test different campaign strategies and generate meaningful data for optimization. However, the exact budget recommendation depends on your industry, competition, and business goals.
Paid search campaigns can yield immediate visibility and traffic once launched. However, optimal performance and return on investment (ROI) typically require ongoing optimization over several weeks, we typically recommend a 3-month period to properly optimize campaigns and achieve stable performance. This timeline allows us to gather sufficient data, test various ad variations and audiences, and make strategic adjustments to your campaigns.
Our approach is fundamentally different because we start by understanding your profit margins and business model before launching any campaigns.
We measure success through multiple metrics including Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Conversion Rate, Revenue Growth, and Profit Margins. However, we don't just track numbers – we work with you to establish clear KPIs based on your specific business objectives. Our focus is always on how these metrics translate into real business growth and profitability for your company.